Next March Karl Lagerfeld will open his new concept store in
London. Positioned in one of the most known streets of the city, Regent Street,
this opening is part of a well-planned global expansion
of his label.
Having already opened stores in both Europe and Asia, the 2,700-square-foot flagship
will be his biggest European store yet. Prepared to sell both men’s and
women’s ready-to-wear lines, the store will combine luxury collections with
cutting-edge technology.
The costumers will be able to browse stock on
iPads and leave notes for the designer on a digital guestbook. The fitting
rooms will be equipped with touch screen photo booths that allow clients to
photograph their looks, apply filters inspired by Karl Lagerfeld and share their
images on the internet. The decoration will be monochromatic, combining the two
colors Lagerfeld’s best known for, black and white.
I don't want to miss it, do you?
very nice ;)
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