6 December 2013

LAGERFELD TAKES ON LONDON

Next March Karl Lagerfeld will open his new concept store in London. Positioned in one of the most known streets of the city, Regent Street, this opening is part of a well-planned global expansion of his label.
Having already opened stores in both Europe and Asia, the 2,700-square-foot flagship will be his biggest European store yet. Prepared to sell both men’s and women’s ready-to-wear lines, the store will combine luxury collections with cutting-edge technology. 
The costumers will be able to browse stock on iPads and leave notes for the designer on a digital guestbook. The fitting rooms will be equipped with touch screen photo booths that allow clients to photograph their looks, apply filters inspired by Karl Lagerfeld and share their images on the internet. The decoration will be monochromatic, combining the two colors Lagerfeld’s best known for, black and white.
I don't want to miss it, do you?

1 comment: